Posts Tagged ‘broker’

from http://robinrile.com/blog/?p=38

By Reed V. Horth, for ROBIN RILE FINE ART, May 4, 2009.

 

A friend recently asked me, “Do you think Art will save the world as Dostoyevsky said?”

While pondering the answer to this query, my mind flooded with visions of a Superman carrying paintbrushes, a smock and modeling clay saving us from annihilation at the hands of a villainous fiend whose plot is to turn the world into a drab, colorless, amorphous mass. While preposterous, the truth is that art has dictated our history as much as it has been a barometer of it. Artists provide a distilled view of the world. It is up to us, as viewers, to digest it and either absorb, process, or reject it.

Andy Warhol Myths; Superman FS-II.260 Screen-print on Lenox Museum Board. 1981 38″ x 38″ Edition of 200, 30 AP, 5 PP, 5 EP, 12 HC, signed and numbered in pencil lower right. Printer: Rupert Jasen Smith, New York Publisher: Ronald Feldman Fine Arts, Inc., New York

 

How many of us will forget the Sheppard Fairey’s propaganda-styled poster simply entitled “HOPE” which defined much of this past election cycle? “HOPE” was an intriguing counterpoint to living in an Orwellian Masterpiece. In the 1940′s Rosie the Riveter urged “We Can Do It”… and we did. Uncle Sam posters stated, “I Want You”… and we lined up. Sheppard Fairey urged “Hope”… and we had it.

As to Dostoyevsky’s dictum, I believe “Beauty will save the world” is the popularized version of his phrasing in The Idiot, in which the character Prince Myshkin is shown a portrait of a young woman. He notes, “Beauty like that is strength… One could turn the world upside down with beauty like that”.
Whether Art’s role in the formation of ideals and our perception of beauty can provide a basis for us to actually “turn the world upside down” is for smarter people than I to decide. What I will say is this, Art is not merely symptomatic, it is the collective voice of our zeitgeist both as leaders and as reactionaries. And by “Artists”, I do not merely include those who can place paint on a brush and apply it to a canvas in a pleasing way. “Artist” embraces writers, satirists, poets, sculptors, actors, designers, architects, dancers, photographers, musicians, and thinkers who continually push the envelope outward regardless of public perception. These artists reinvigorate thought and stimulate change to “save” ourselves from ourselves.
In literature, Upton Sinclair’s seminal muckraking masterpiece “The Jungle” changed the meat packing industry and established the Food and Drug Administration because an outraged public demanded that Teddy Roosevelt establish standards and regulations for public consumption. Alexander Solzhenitsyn’s “One Day in the Life of Ivan Desnisovich” was a horrifying indictment of Russian internment camps which changed the ways in which Western Intellectuals contextualized the Soviet record of human rights violations. While each book was compacted and digestible by the masses, each achieved incredible sea-changes in the ways in which people thought, behaved, lived and breathed.

The Works Progress Administration (WPA) was one of the salves Franklin Delano Roosevelt instituted as part of the New Deal to lead the United States out of the Great Depression. A great portion of the WPA was made up of projects geared at shoring up national identity and pride, just as the banks, institutions and government were rethinking the rules of governance. Artists such as Mark Rothko, Paul Cadmus, Aaron Bohrod, Childe Hessam, Jack Levine, Thomas Hart Benton, Raphael Soyer, Grant Wood and Karl Zerbe formed a cadre whose works (inspired by the recent renaissance of Italian masters by Diego Rivera, David Alfaro Sequeiros, Jose Clemente Orozco and others), created public and private works which redefined the age and persevere to this day as some of the early 20th century’s most quintessential images.

Art was used to foment fear during the run-up to World War II, whether through Leni Riefenstahl’s Nazi propaganda film “Triumph of the Will”, “Loose Lips Sink Ships” posters, or ads urging us to “Buy War Bonds”. Even the notably light-hearted illustrator Dr. Seuss (Theodore Geisel) expressed biting political commentary on the United States’ isolationist position in the years leading up to the Japanese invasion of Pearl Harbor. After the war, George Segal’s “Holocaust” figures elicited images far too horrible to imagine. Vacant absentness stood sentinel in a world still numb with fear.

Pablo Picasso. Guernica. 1937. Oil on canvas. Museo Reina Sofia, Madrid, Spain

Pablo Picasso’s very personal and seminal masterpiece “Guernica” was borne out of the bombing of the small Basque town on April 26, 1937. While apolitical, Picasso’s Paris studio was not immune to intrusion by the Gestapo. When asked by a Nazi officer about the work,”Did you do that?”, he replied simply, “No, you did.”
Years later, in 1974, gallerist Tony Shafrazi spray painted “KILL LIES ALL” on the surface of Guernica in response to Nixon’s commutation of the sentence of William Calley for his involvement in the My Lai Massacre. When asked in 1980 about the incident, Shafrazi noted “I wanted to bring the art absolutely up to date, to retrieve it from Art History and give it life”.

Andy Warhol Campbell’s Soup I (Vegetable) FS-II.53. Screenprint on white paper. 1968 35″ x 23″ Edition of 250, signed in ball-point pen and numbered with rubber stamp on verso. There are 26 AP, signed and lettered on verso. Portfolio of 10 screenprints. Printer: Salvatore Silkscreen Co., Inc., New York Publisher: Factory Addition, New York

 

Pop Art was borne out of our post-war obsession with mass-produced commodities and prompted a sea-change in the way that collectors, thought of, purchased and invested in Art, as well as changed the way artist marketed, branded and editioned themselves. Andy Warhol’s Campbell’s Soup Cans and Roy Lichtenstein’s comic book-styled panels epitomized and personified our consumer-oriented milieu. No longer was Fine Art confined to the wealthy. This new thought process opened a whole new buyer-class to the world of fine arts which, in turn, brought a broader focus to the arts as a whole. In turn, perception-based speculation turned fine art into a commoditized asset which was bought and sold with the idea of making money. Rarity, speculation and innovation became as prominent of motivators as image quality and talent.
Whether or not commercialization has marginalized art or brought it to the masses is a hotly debated and divisive subject. Whether or not either scenario is a good or bad for art itself is also a topic of debate. British graffiti artist Banksy has reinvigorated the “outsider” art scene while remaining relatively anonymous. His clandestined, controversial (and often hysterical) works keep him comfortably behind the curtain, despite their popularity and commercial success. Other artists, poets, musicians and writers who become commercially successful are often derided as having “sold out”, but new blood enters the market seeking to become “discovered” all the same. In every generation there are a handful of individuals who alter our perceptions so greatly that we turn our world upside down because we simply cannot justify the status quo any longer…. we call them Artists.

Will Beauty save the world?… Perhaps…. considering the counterpoint is “Ugliness will doom it

Pop Artist dEmo’s “Oso Grande” (Pink) from www.robinrile.com

 

 

RRFA Referral program

Do you know someone who collects investment-level fine art? Perhaps you walked into their home and they showed you their new collection of Andy Warhol “Marilyn Monroe” prints and their new Robert Indiana “LOVE” sculpture. How about your friend who just bought a big, beautiful home with lots of walls and a yard suitable for a sculpture garden? Perhaps it is your doctor, financial adviser, a favorite football player or movie star that you know well, your broker, lawyer, your mom or dad, or even your sister with who just won the lottery? We ALL know people who have homes that are suitable for great art.

Think about who YOU know.

Andy Warhol (1922-1987) Title: SUNDAY B MORNING MARILYN SUITE Size: 36x36 INCHES Medium: SCREENPRINT Description: Sunday B. Morning, 10 color screen-prints are printed on museum board with the highest quality archival inks. Each print is 36x36". They are stamped in blue ink, "Published by Sunday B. Morning" and "fill in your own signature," on verso. Published by Sunday B. Morning.

The lifeblood of what we do here at RRFA is built upon the referrals from people like YOU. This is why we have a generous referral fee for introductions which lead to successful transactions. While not every person you introduce us to will buy something, we have an incentive to make certain that you continue to send us more people. This is why YOU get 20% of whatever the gallery makes on a completed transaction initiated through your referral. As we have works from $5,000 to over $2Million, these referral fees can be quite hefty if you introduce us to someone who becomes active in buying through us.

Do you need to know about art? Not at all. In fact, in our experience, it is better not to have a liaison between us and the end buyer. It complicates the process and muddles the result. You simply provide an email introduction to both us and your contact and we do the rest. Provided we have their contact information and can use your name as a reference, we will work to make certain the referral purchases work from RRFA.

What if they buy… How do I know RRFA would pay the referral fee? Simple. We have several major incentives to do so, not the least of which is that your know your contact better than we do. We want you to speak kindly about us to them moving forward. The next point is that we should pay simply because you will work that much harder at locating viable leads for us in the future. The more we make, the more you would make. Simple passive income.

Who is RRFA looking for? Presently, our most active demographic for the purchase of our investment-level art is physicians, however we work with all manner of collector with the wherewithal and means to collect art. We have sold to Forbes and Fortune 500 members and kids who buy a Dali bronze with their Bar Mitzvah money. Bankers and brokers get their bonuses once a year. Doctors, lawyers, luxury sales specialists, movie stars, directors, producers, professional athletes, business owners, CEO’s, presidents, diplomats, professors… pretty much anyone who has an eye for art and a pocketbook that can buy what they like could be a client for RRFA.

Who is RRFA NOT looking for? We are looking for principals and decision-makers, not go-betweens, gatekeepers and/or representatives. If you do not know someone well enough to place us in direct contact, they are probably not a viable enough lead for us to make work. We will only end up annoying them and wasting time. Principal decision-makers are required. Also, while we often work with designers and decorators, they often leave the art selection to the principals of the home, so we would need to be in touch with the principals as well. (Of course, this opens the door for you designers out there to earn some extra for referring us directly to your clients too!)

THE PINK ORCHID EGG A CREATION BY THEO FABERGÉ. engine-turned and guilloché enameled in pristine white. Sterling silver orchid sprays, decorated with 24-karat gold and hand-enameled in pink, adorn the upper sides of the Egg. Each creation is numbered and bears Theo Fabergé’s signature. Height 18.5 cms Presentation in golden carriage-case Edition of 50 worldwide


How do I get started?
Think about who you know who may have the wherewithal and means to collect art and may have an interest in some of the works you see on www.robinrile.com. If you think you may have a match who you know personally enough to send an introductory email to, introduce us to them via email with info@robinrile.com in the CC line. REMEMBER: If you do not know them well, it could be considered spam. This is not what we want. We want people with whom you have an existing relationship well enough that they would trust your word about us as viable dealers of fine art.

Beyond this… Put your thinking caps on and look through your address book. Think about who you know that might collect art and drop them a line.
We would love to hear from you about their interests and we would love to write you a check for a completed sale!

ANDY WARHOL (American, 1928-1987) “$” (1) (FS II.277) Size: 19.75x15.75 INCHES Year: 1982 Medium: Screen-print on Lenox Museum Board Edition: 60 Description: Edition of 60, 10 AP, 3 PP, 15 TP, signed and numbered in pencil. Each print is unique. Portfolio of six screen prints assembled in mixed variations. Printer: Rupert Jasen Smith, New York Publisher: Andy Warhol, New York