Artist: Andy Warhol (American, 1928–1987)
Title: Paramount, from the Ads portfolio
Year: 1985
Medium: Screenprint in colors on Lenox Museum Board
Dimensions: 96.5 × 96.5 cm (38 × 38 inches), unframed
Edition: 190, plus 30 artist’s proofs
Signature: Signed and numbered in pencil
Printer: Rupert Jasen Smith, New York
Publisher: Ronald Feldman Fine Arts, New York
Catalogue Raisonné: Feldman & Schellmann II.352
Price: Upon Request
In Paramount (1985), Andy Warhol transforms one of Hollywood’s most recognizable corporate emblems into a vibrant celebration of American popular culture. Created as part of his celebrated Ads portfolio, the work reflects Warhol’s lifelong fascination with advertising, celebrity, consumerism, and the powerful imagery that shapes our collective imagination.
The familiar Paramount Pictures mountain, encircled by stars, is reinvented through electric blues, vivid pinks, brilliant yellows, and greens. Warhol’s expressive use of color elevates the familiar commercial logo into a striking Pop Art composition, simultaneously celebrating Hollywood glamour and examining the relationship between art and commerce.
The Ads portfolio, published in 1985 by Ronald Feldman Fine Arts, comprises ten iconic commercial images, including Apple, Chanel No. 5, Volkswagen, and Paramount. The series represents a particularly compelling moment in Warhol’s career, bringing him full circle to his beginnings as a commercial illustrator while reaffirming his position as one of the twentieth century’s most influential artists.
